CREATIVE SPACE
Client
The New Originals, Hennessy
The New Originals, Hennessy
One Hundred Shoreditch
Shoreditch Arts Club
Expertise
Strategy, Events + Activations
Strategy, Events + Activations
Brand Partnerships
about project
TW was briefed by The New Originals to bring the Creative Space experience to life — centred around a powerful film by director Ebeneza Blanche. The two-day experience included a screening and an immersive experience at 100 Shoreditch featuring a panel talk with Ebeneza and Eben Badu moderated by What's Culture?, with drinks provided by Hennessy.
Project Overview
OUR
APPROACH
APPROACH
For this project we wanted to take audiences from passive viewing to active engagement — first experiencing the film, then unpacking its themes in a live conversation with the creatives behind it. We wanted to create a world for people to experience, and make sure brand partners were integrated in a way that enhanced the atmosphere without overshadowing the creative at the centre.
450K
Impressions
500+
Attendees
