What better way to mark CULTUR FMs arrival in Paris than to do a takeover. With the biggest DJ brand in the world. For this project we structured the partnership around two principles: to involve the CULTUR FM community and wanting to platform Paris-based DJs to showcase their craft. By having Paris DJs submit their work, we gave the community a chance to bring forward their champion, regardless of following and that they did - which led to some pretty epic CULTUR FM episodes.